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PledgeMusic

PledgeMusicDescription : PledgeMusic is an online Direct-to-Fan music platform, launched in August 2009, that facilitates musicians reaching out to their fanbase (termed Pledgers) to pre-sell, market, and distribute music projects including recordings, music videos, and concerts. Broadly speaking it bears some similarities to such platforms as ArtistShare, Kickstarter, Indiegogo, RocketHub and Sellaband.PledgeMusic considers itself a direct-to-fan platform as opposed to a crowdfunding website. Features of PledgeMusic... Page:p167

PledgeMusic
PledgeMusic Logo 2014.jpg
PledgeMusic Screenshot.png
An example PledgeMusic campaign.
Web addresshttp://www.pledgemusic.com/
SloganMusic As It Happens

PledgeMusic is an online Direct-to-Fan music platform, launched in August 2009, that facilitates musicians reaching out to their fanbase (termed Pledgers) to pre-sell, market, and distribute music projects including recordings, music videos, and concerts. Broadly speaking it bears some similarities to such platforms as ArtistShare, Kickstarter, Indiegogo, RocketHub and Sellaband.

Features

PledgeMusic considers itself a direct-to-fan platform as opposed to a crowdfunding website. Features of PledgeMusic that distinguish it from other crowdfunding systems include that it:

  • is solely focused on raising funds for musicians
  • does not retain any ownership or rights to any music created through the platform
  • encourages artists to include contributions to charity as part of their fundraising project
  • absorbs all transaction processing costs involved in pledging on a project
  • encourages artists to offer a wide range of incentives and exclusive content to pledgers
  • does not process any funding transactions until the funding target is reached
  • is international, accepting artists, projects and pledgers from all over the world
  • allows pledger refunds

PledgeMusic allows two distinct types of campaigns: direct-to-fan and preorder. In direct-to-fan campaigns, fans are not charged until the project target is reached, at which point money is collected in an "artist account" that holds the money for disbursement to the intended recipients. If a target is not reached, fans are not charged. In preorder campaigns, fans are charged immediately, and the artist is paid directly upon project completion, much like traditional online retail.

Results

Success Rate

PledgeMusic is reported to have a 90% campaign success rate (higher than Kickstarter or Indiegogo), with most artists raising an average 140% of their goal.

Notable Artists Who Have Launched Campaigns on PledgeMusic

This incomplete list is frequently updated to include new information.
Campaign End DateArtistProject TypeProject TitleLabelReferences
Ongoing
Marillion
Album
F--- Everything and Run
Intact/EarMusic
Ongoing
Culture Club
Album
Tribes
Different Man/Kobalt
Ongoing
Sum 41
Album
13 Voices
Hopeless Records
Ongoing
Esmee Denters
Album
New EP
PledgeMusic
Ongoing
Christian Death
Album
The Root of All Evilution
PledgeMusic
Ongoing
Dweezil Zappa
Album
PledgeMusic
Ongoing
Ash
Album
Atomic Heart Records
Ongoing
Shayne Ward
Album
"Closer"
PledgeMusic
Ongoing
Macy Gray
Album
The Way
PledgeMusic
Ongoing
Plain White T's
Album
American Nights
PledgeMusic
Ongoing
Guster
Live Album
Nettwerk
Ongoing
Black Veil Brides
Album
"Black Veil Brides IV"
Universal/Republic
Ongoing
Unlocking the Truth
Debut EP
RED Associated Labels
Ongoing
Erasure
Album
"The Violet Flame"
Mute
Ongoing
RX Bandits
Album
"Gemini, Her Majesty"
INgrooves
Ongoing
Echo & the Bunnymen
Album
"Meteorites"
429
Ongoing
Rufus Wainwright
Album
"Prima Donna"
Independent
Ongoing
Matt Pond
Album
"State of Gold"
BMG Rights Management
Ongoing
The Birthday Massacre
Album
"Superstition"
Metropolis
Ongoing
Chali 2na
EP
"Against The Current"
Independent
October 2015
The Zombies
Album
"Still Got That Hunger"
The End Records
September 2015
Silversun Pickups
Album
"Better Nature"
New Machine Records
December 2014
Dexys
Album
"Nowhere Is Home"
Absolute Marketing and Distribution
December 2014
The Enemy
Album
"Dancing All Night"
Cooking Vinyl
November 2014
The Vines
Album
"Wicked Nature"
Wicked Nature
November 2014
Terri Clark
Album
Baretrack Records / EMI
November 2014
Weezer
Album
"Everything Will Be Alright in the End"
Universal/Republic
November 2014
Interpol
Album
"El Pintor"
PIAS Entertainment Group
October 2014
Mobb Deep
Album
"The Infamous Mobb Deep"
Infamous Records
October 2014
Antigone Rising
Album
"Whiskey & Wine (vol. 1 & 2)"
Independent
October 2014
Jack Strify
Album
"ILLUSION"
Independent
June 2014
SPONGE
Tour
Endless Summer Tour
Independent
June 2014
Sevendust
Album
"Time Travelers & Bonfires"
7Bros Records
June 2014
Peter Murphy
Album
"Mr. Moonlight Tour:
35 Years of Bauhaus"
Nettwerk
June 2014
K.Flay
Album
"Life As A Dog"
Independent
June 2014
Klaxons
Album
"Love Frequency"
RED
May 2014
The Clarks
Album
"Feathers & Bones"
Independent
May 2014
Lindsey Stirling
Album
"Shatter Me"
Lindseystomp
May 2014
Buzzcocks
Album
"The Way"
Cooking Vinyl
May 2014
Devin Townsend
Album
"Casualties of Cool"
May 2014
Peter Andre
Album
"Big Night"
Independent
April 2014
Blake Lewis
Album
"Portrait of a Chameleon"
INgrooves
April 2014
Steel Panther
Album
"All You Can Eat"
Kobalt
April 2014
The Babys
Album
"I'll Have Some Of That!"
All In Time Records
April 2014
Joan Osborne
Album
"Love and Hate"
Membran
April 2014
Dan Wilson
Album
"Love Without Fear"
Kobalt
March 2014
311
Album
"Stereolithic"
INgrooves
March 2014
Natives
Album
"Indoor War"
Transmission Recordings
March 2014
Kate Miller-Heidke
Album
"O Vertigo!"
Cooking Vinyl
March 2014
Tokyo Police Club
Album
"Forcefield"
Mom + Pop
March 2014
Stiff Little Fingers
Album
"No Going Back"
Rigid Digits
February 2014
The Presidents of the USA
Album
"Kudos to You!"
PUSA Inc.
February 2014
Reverend and The Makers
Album
"ThirtyTwo"
Cooking Vinyl
January 2014
The Hold Steady
EP
"The Unified Scene"
Razor & Tie
January 2014
The Rifles
Album
"None the Wiser"
Cooking Vinyl
January 2014
Hard-Fi
Album
"Hard-Fi: Best of 2004 – 2014"
Warner
December 2013
Flyleaf
Album
"Between The Stars"
Loud and Proud Records
November 2013
Mike Doughty
Album
"Circles, Super Bon Bon, and
The Very Best Of Soul Coughing"
Independent
November 2013
Apocalyptica
Album
"Wagner Reloaded"
RCA
November 2013
Umphrey's McGee
Live Album
"Hall of Fame: Class of 2012"
Nothing Too Fancy Music
October 2013
Slash
Album
"Nothing Left to Fear
(Original Motion Picture Soundtrack)"
September 2013
Katatonia
Album
"Dethroned & Uncrowned"
Burning Shed
September 2013
Lissie
Album
"Back to Forever"
Columbia (UK/EUR)
Fat Possum (US)
August 2013
Juliana Hatfield
Album
"Wild Animals"
Ye Olde Records
June 2013
Sam Duckworth (GCWCF)
Album
"Amazing Grace"
Independent
May 2013
Donots
Live DVD/Album
"Wake the States"
Solitary Man
April 2013
Bring Me the Horizon
Album
"Sempiternal"
RCA
March 2013
IAMX
Album
"The Unified Field"
61seconds Records
March 2013
Kate Nash
Album
Girl Talk"
INgrooves
December 2012
Ian McCulloch
Album
"Pro Patria Mori"
Independent
November 2012
Kissy Sell Out
Album
"San City High ALL STARS"
San City High Records
October 2012
LCD Soundsystem
DVD
"Shut Up and Play the Hits"
DFA
August 2012
Kill It Kid
EP
"Rarities"
Independent
July 2012
Ginger Wildheart
Album
"Hey! Hello!"
Round Records
July 2012
Ginger Wildheart
Album
"Mutations/Mutations 2"
Round Records
April 2012
The Libertines
DVD
"There Are No Innocent Bystanders"
Absolute
March 2012
The Infamous Stringdusters
Album
"Silver Sky"
High Country Recordings
October 2011
The Lumineers
Other
Dualtone
September 2011
Crystal Fighters
Deluxe Album
"Star of Love"
Independent
September 2011
The Subways
Album
"Money and Celebrity"
Independent
September 2011
Art Brut
Album
"Brilliant! Tragic!"
Cooking Vinyl (UK/EUR)
Downtown (US)
July 2010
Ginger Wildheart
Album
"555% (aka 100%)"
Round Records
May 2010
Kopecky Family Band
Album
"The Disaster"
ATO Records
On GoingBlind PilotAlbum"And Then Like Lions"ATO Records

In the Charts

Various PledgeMusic albums have achieved significant chart success, including:

  • Stiff Little Fingers - No Going Back - #1 in UK Rock Album Charts - #28 in UK Album Charts
  • Ginger Wildheart - 100% - #27 in the UK
  • Charlie Simpson - When We Were Lions - #6 in the UK
  • Ben Folds Five - The Sound Of The Life Of The Mind - #10 on the Billboard Top 200
  • The Subways - Money and Celebrity - #16 in Germany, #43 in the UK
  • Bring Me The Horizon - Sempiternal - #3 in the UK, #1 in Australia
  • Lindsey Stirling - Shatter Me - #2 on the Billboard Top 200, #1 in both Classical and EDM
  • Sevendust - Time Travelers and Bonfires - #19 in the US
  • Kate Miller-Heidke - O Vertigo! - #3 in Australia
  • 311 - STEREOLITHIC - #6 on the Billboard Top 200
  • Mindi Abair - #1 on the Billboard Jazz chart
  • Casey Crescenzo - #2 on the Billboard Classical chart
  • The Puppini Sisters - The High Life - #1 debut on the UK Itunes Jazz Chart, #3 debut US Itunes Jazz Chart

More than 30 PledgeMusic artists have been subsequently signed to major or independent label recording contracts.

Charity

PledgeMusic artists have the option of donating a percentage of their total or post-goal revenue to a charity of their choice. Currently, 67% of projects are linked with a charity. Artists without a cause in mind are able to meet with the company's charity outreach specialist to pair them up with charities.

Affiliated companies and partnerships

PledgeMusic Recordings and PledgeMusic Publishing are both affiliated companies providing the traditional services of a record label and a publishing company to select Artists.

PledgeMusic and the following companies have entered into commercial partnerships to provide more integrated services to Artists:

  • MySpace
  • SonicBids
  • SoundOut (Slicethepie's insight and analytics service)
  • Lyric Financial
  • Nimbit
  • Topspin Media
  • Artist Growth
  • Firebrand
  • INgrooves Fontana
  • Inertia
  • INDMusic
  • The Agency Group

PledgeMusic has partnered with the Hotel Cafe for SXSW 2011 and 2012.

PledgeMusic has hosted showcases with CMJ.

Awards, nominations, and notable commentary

PledgeMusic was nominated for the 2010 BT Digital Music Awards in the category "Best Innovation or Gadget".

While discussing the Digital Economy Bill Lord Errol, in the UK House of Lords, has described PledgeMusic as a "rather clever idea" in the context of new ways of releasing music.

PledgeMusic was nominated for the 2011 Music Week Awards in the category "Consumer-Facing Digital Music Service of the Year".

PledgeMusic was nominated for the 2011 BT Digital Music Awards in the category "Best Innovation or Gadget".

Ginger Wildheart was awarded the 2012 Classic Rock Awards 'Event Of The Year' award for his PledgeMusic campaign.

PledgeMusic was noted as one of Billboard's "Five digital startups to watch in 2013".

PledgeMusic won the Grammy Music Technology Lab in 2013.

PledgeMusic was nominated for SoundCtrl's 2013 Best in Artist Support award.

PledgeMusic was nominated for the American Association of Independent Music 2013 Annual Libera Awards (The “LIBBYs”) 21st Century Award – celebrating the service provider or platform that was most beneficial to Independent labels and artists.

Co-founders Benji Rogers and Malcolm Dunbar were named to The Hospital Club 100 list in 2013 in the category of Music.

Benji Rogers, founder and president of PledgeMusic, won A&R Worldwide's International Music Industry Awards' Distinguished Digital Executive of the Year, 2014

"Super Fans"

In 2014, PledgeMusic and Lynda.com teamed up to produce a documentary about super fans and their role in the future of the music industry. The documentary features footage and interviews from SXSW and interviews with artists such as Nicole Atkins and San Fermin.

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