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Firefly (airline)

Firefly (airline)Description : FlyFirefly Sdn Bhd, operating as Firefly, is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. Its head office is located in Petaling Jaya, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on 3 April 2007, from Penang to Kota Bharu.Firefly has a separate management apart from its parent company, Mal... Page:f

Firefly
Firefly Logo.svg
IATAICAOCallsign
FYFFMFIREFLY
Founded16 March 2007
Commenced operations3 April 2007
HubsSultan Abdul Aziz Shah Airport
Penang International Airport
Secondary hubsSenai International Airport
Sultan Ismail Petra Airport
Fleet size19
Destinations19
Company sloganBeyond Convenience
Parent companyMalaysia Airlines
HeadquartersPetaling Jaya
Selangor, Malaysia
Key peopleMr. Ignatius Ong
Websitewww.fireflyz.com.my

FlyFirefly Sdn Bhd, operating as Firefly, is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. Its head office is located in Petaling Jaya, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on 3 April 2007, from Penang to Kota Bharu.

Management and operation

Firefly has a separate management apart from its parent company, Malaysia Airlines. Firefly focuses on serving the Malaysia as well as Indonesia, Singapore and Thailand.

Idris Jala, Malaysia Airlines' managing director, speaking at a business briefing and launch of the new airline's logo on 16 March 2007, said Firefly would work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets such as North America, South America and South Africa.

Destinations

Firefly ATR 72-500 at Langkawi Airport

Firefly flies from two hubs, Penang and Subang in Kuala Lumpur. The domestic flights from Penang are Langkawi, Kota Bharu, Subang, Kuala Terengganu and Kuantan 2 flights daily, as well as to Koh Samui and Phuket in Thailand a daily flight. The flights out of Subang are Penang, Langkawi, Alor Setar, Johor Bahru, Kuala Terengganu and Kota Bharu, Singapore, Koh Samui in Thailand, and Pekanbaru in Indonesia. However, Firefly announced on 8 March 2009 that flights from Penang to Kuala Terengganu, Kota Bharu, Koh Samui and Kuantan have been temporarily suspended. In 2011, the routes to Kuala Terengganu, Kota Bharu, and Kuantan from Penang have been reinstated.

Malaysia
  • Subang - Sultan Abdul Aziz Shah Airport Hub
  • Penang - Penang International Airport Hub
  • Johor Bahru - Senai International Airport Secondary Hub
  • Kota Bharu - Sultan Ismail Petra Airport Secondary Hub
  • Alor Setar - Sultan Abdul Halim Airport
  • Ipoh - Sultan Azlan Shah Airport
  • Kuala Terengganu - Sultan Mahmud Airport
  • Kuantan - Sultan Haji Ahmad Shah Airport
  • Langkawi - Langkawi International Airport
Indonesia
  • Banda Aceh - Sultan Iskandar Muda International Airport
  • Medan - Kuala Namu International Airport
Singapore
  • Singapore - Singapore Changi Airport
Thailand
  • Koh Samui - Samui Airport
  • Krabi - Krabi Airport
  • Phuket - Phuket International Airport

Future destinations

The airline is planning to use Malacca International Airport in Malacca to expand their base. New departure scheduled soon departs from Malacca are Malacca-Singapore, Malacca-Penang, Malacca-Medan Kuala Namu and Malacca-Kota Bharu. Other new routes there are under planning are Subang-Bengkulu, Subang-Jambi, Subang-Palembang, Subang-Padang, Phuket-Langkawi, Penang-Krabi and Penang-Hua Hin.

The airline has also been granted rights to fly from Singapore to Subang, Penang, Kuantan, Terengganu, Ipoh & Malacca.

Fleet

A Firefly Boeing 737-800 at Kota Kinabalu International Airport. Firefly formerly operated jet-service in 2011 with its hub in Kuala Lumpur International Airport. The jet operation was briefly served as the low-cost subsidiary of Malaysia Airlines.

As of August 2016, the Firefly fleet consists of the following aircraft:

Firefly fleet
AircraftIn ServiceOrdersPassengers
ATR 72-50012-72
ATR 72-6008-72
Total20-

Firefly started operations with two 50-seater Fokker 50 aircraft.

Firefly expanded its operation on 29 October 2007 from Penang to Subang. Firefly also took delivery of a third leased Fokker 50 aircraft to expand its services.

On 26 June 2007, MAS signed an agreement for the acquisition of ten ATR 72-500 aircraft with options for ten more (which was exercised), to replace the Fokker 50s. The aircraft started to arrive from 11 August 2008, with five delivered in 2008, five in 2009, four in 2010 and the rest in 2011. All Fokker F50s retired by the end of 2008.

On 25 August 2010, Firefly announced that it would take up four ATR 72s in the option clause of the purchase agreement. On 8 November 2010, Firefly announced an order for 30 Boeing 737-800 aircraft from year-end to 2015 as part of its expansion into east Malaysia initially, and into regional markets in the future. Firefly's first Boeing 737-800 arrived in December 2010 and began its operations on 15 January 2011.

On 16 August 2011, Firefly announced that it would only operate the ATR aircraft from Subang and Penang, and cease its Boeing 737-800 and Boeing 737-400 flights. Jet operations were discontinued in accordance with a restructuring-of-services agreement made between Malaysia Airlines (Firefly's parent company) and AirAsia. On 16 September 2011, Firefly ceased the Johor Bahru - Kuching route. Other Boeing 737 services, including Kuala Lumpur - Kuching and Kuala Lumpur - Kota Kinabalu, were transferred to Malaysia Airlines in October 2011.

On 18 December 2012, MASwings' parent company, Malaysia Airlines, ordered 36 ATR 72-600s for its subsidiaries. Twenty of the ordered aircraft will be delivered to Firefly while the remaining sixteen will enter service with MASwings.

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